Why Tech is Outreach’s Best FriendChecking out my February issue of CRM Magazine, I was emphatically saying “yes” to every sentence I read in the lead article “Helping Hands.” Jessica Tsai explores the pattern of disinvestment in the adoption of technologies with nonprofit agencies, particularly those technologies and methods related to outreach, marketing, and constituent/donor relations. Here at Millennial Associates, [...] Read the rest of this article »The five levels of web involvement – a primer on web strategy.How does your organization or company size up to the possibilities of reaching out and marketing on the web? Can you improve? How? Read the rest of this article »Authenticity with Interaction on the WebToday I read Fluent, Razorfish’s recently released report on social influence and the state of marketing in social arenas. With pen and highlighter in hand, I searched for juicy tidbits in their study and survey that could help small businesses, organizations and anyone who’s not able to spend tens of thousands of dollars in their marketing efforts. Read the rest of this article » |

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