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Why Tech is Outreach’s Best Friend

By Jeremy Riel | February 5th, 2010

Checking out my February issue of CRM Magazine, I was emphatically saying “yes” to every sentence I read in the lead article “Helping Hands.” Jessica Tsai explores the pattern of disinvestment in the adoption of technologies with nonprofit agencies, particularly those technologies and methods related to outreach, marketing, and constituent/donor relations.  Here at Millennial Associates, [...]

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The five levels of web involvement – a primer on web strategy.

By Jeremy Riel | August 3rd, 2009

How does your organization or company size up to the possibilities of reaching out and marketing on the web? Can you improve? How?

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Authenticity with Interaction on the Web

By Jeremy Riel | July 16th, 2009

Today I read Fluent, Razorfish’s recently released report on social influence and the state of marketing in social arenas. With pen and highlighter in hand, I searched for juicy tidbits in their study and survey that could help small businesses, organizations and anyone who’s not able to spend tens of thousands of dollars in their marketing efforts.

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To be successful today, especially in a world where every individual and group has the ability to participate in economic dialogue through the Internet and social media, companies and organizations must have a firm understanding on the variety of tools that exist to promote their product, program or service. We wish to be a leader in the idea that by empowering our friends and colleagues, we will take a role in the development of local community business and organizations, even if indirectly. It’s the community multiplier effect that we strive for.

We’re excited to provide you our thoughts, findings and research.